In this project, we were required to build an internal employee performance evaluation system from scratch, which would allow Playtica to perform median evaluations and optimize work processes and its workforce.
Experience the IMPACT
New fields don’t scare us. They sharpen us.
Clients are often surprised by how quickly we understand their domain, product logic, and professional language – whether it’s dairy and agriculture management, advertising platforms, education, smart city systems, fitness, or other specialized fields.
The secret is strong business and product thinking, smart use of AI, and the ability to transfer knowledge from one industry to another.
With deep cross-industry experience, we know how to:
- Enter your domain quickly and efficiently
- Understand the problem, users, and product strategy
- Translate strategy into a clear operational concept and simple screens
- Create smart, creative solutions that bring real value to users
- Build long-term competitive value and measurable business impact
Projects
Designing a fleet management platform for clients from different content worlds and many types of users, some of whom have limited technological capabilities. The goal: to increase system usage, simplify processes, and introduce smart AI components.
An app that helps children find their ZONE through exposure to a variety of fields of knowledge. No more passive learning with a teacher – but an interactive adventure where there are no failures, only discoveries.
Where Top Product People Meet.
For the 13th time, ProductX is back.
Two days of practical insights, bold ideas, and tools you can use the very next morning.
A conference experience unlike anything else in Israel - from the content and speakers to the food, gifts, and atmosphere.
And this year, you can join with a hybrid ticket.
The must-have experience for product managers heading into 2026.
The Impact, in Their Words
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Working with UI was a game changer for us - their team combined creativity with strategic thinking and precise results.
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Update: We went live this week with the new menu module, and the feedback is great!!! I'll quote the users: "Wow...I have to say the system looks great, is super convenient and meets all my expectations"
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The UX team demonstrates exceptional problem-solving skills, attention to detail, and a deep understanding of user needs. Their expertise and dedication are invaluable to us and we are confident that this will lead to the success of the project.
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The new version of the system went live yesterday. User responses were overwhelmingly positive, as the system is now more accessible, more convenient, and streamlines work processes.
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I would like to express my sincere appreciation for the professionalism and commitment demonstrated by each member of the team throughout this journey.
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I can't believe we didn't build it like this until today! This is exactly how it has to look.
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This week we completed an extraordinary Design Sprint workshop (a busy two days), hosted by UI Company. A workshop that brings to light a joint brainstorming of the business people, our excellent developers, and us, the product managers. Thank you to all those who took part in this exciting effort and opening shot.
You Ask, We Answer.
By hours – In most projects, we bill based on the hours actually performed. This is a fair and convenient format that allows the client maximum flexibility to change scope and scope. To reduce the risk of losing control of the budget, we plan the scope in advance and issue a planning versus execution report once a week to give the client full control of the budget.
By deliverables ( Fix) – When the scope is well defined, a project can be priced in Fixes. In this case, we estimate the scope of the project as in the hourly method and add a 30% safety margin.
Retainer – You can work for a fixed monthly price. This is especially suitable in the following cases:
- Part-time or full-time jobs
- Startups in which we constitute the company’s UXUI arm and take full responsibility for the field.
- An independent project within a large company that behaves like a venture or startup.
This of course depends on the type of project, the level of complexity of the product, the level of maturity of the client, etc. But we can give some representative numbers:
- A UX concept takes 100-200 hours.
- A UI concept takes 60-120 hours.
- Characterization and UX/UI design for a complex screen can range from 15 to 30 hours.
- Characterizing and designing UX/UI for a simple screen or dialog takes 1-5 hours.
- In cases where there is a good Design System, the times are shorter.
Our size gives us flexibility and allows us to start almost immediately after receiving a work order.
To keep the price down, in most projects we combine different levels of seniority. This way we also reduce the price but maintain a very high level.
- The most important player in any project is the Senior who leads the project. His scope of work takes up about 50% of the entire project scope in the concept stages. In the detailed design stages, his scope is greater and on average in a standard project of several hundred hours, it should reach 30% of the project scope.
- Most of the work (on average 70%) is done by professionals with less than two years of experience.
- The regular team is accompanied by a C-Level expert for a small (but very significant) amount of 2-8 hours per month. He is the booster of the project. Our experience shows that despite the small number of hours, he has a significant impact on the project and greatly improves the impact and ROI.
- Another advantage of this composition is that the seniors are not required to do menial work that a junior can do. This also allows them to focus on project management and its strategic issues, and also maintains their satisfaction.
A client who requests can meet and interview the project members in advance.
Even if the client did not screen or interview the candidates, we allow, if necessary, to replace project team members. Our methodologies and documentation methods allow this to be done very efficiently.
In the detailed design/implementation stage (especially if there is an established design system), there is no need to separate the professions and the same person can do both characterization and design, i.e. UX/UI.
At the concept stage in complex systems, separation is required.
- Analysis and characterization are done by UX professionals, most of whom have a master’s degree in cognitive psychology, while graphic concepts are designed by UI professionals who have studied visual communication.
- Our teams are involved in UX and UI but manage under two professional guilds that train and develop these two areas of knowledge.
- One of the biggest advantages of working with a UI company is the ability for a UX/UI person from one background to receive support from others from the other background.
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