AI has changed the way products are built – so we’ve changed the way we design them.
For us, AI is not a tool we occasionally switch on. It is a layer embedded throughout the process: from UX/UI agents that help us research, define, review and validate, through designing products where AI is part of the user experience, to smart Design Systems that connect design decisions with real development infrastructure.
This enables us to work faster, think broader, and build systems that are ready for what comes next.
Hundreds of small decisions are made throughout every UX/UI project. When some are missed, they return later as questions, revisions, and delays. Our UX/UI Operating System adds a team of specialized AI agents to the process - identifying gaps and helping our experts deliver a more precise, complete, and future-ready product.
A Design System is no longer just a library, it’s infrastructure. We build systems powered by Variables and Tokens, connecting design decisions to code and enabling products to evolve, scale, and work effectively with AI - from Look & Feel to Storybook.
AI changes not only the product, but also its relationship with the user. We design experiences that build trust, explain what’s happening, enable human control, and make AI feel natural, clear, and useful.
ProductX is back for its 14th edition - and this year, the stage belongs to the Builders.
We’re looking for real stories about how AI is changing the way teams build products: what is built differently, what moves faster, what has changed within organizations, and what simply didn’t work.
Working with UI was a game changer for us - their team combined creativity with strategic thinking and precise results.
Update: We went live this week with the new menu module, and the feedback is great!!! I'll quote the users: "Wow...I have to say the system looks great, is super convenient and meets all my expectations"
The UX team demonstrates exceptional problem-solving skills, attention to detail, and a deep understanding of user needs. Their expertise and dedication are invaluable to us and we are confident that this will lead to the success of the project.
The new version of the system went live yesterday. User responses were overwhelmingly positive, as the system is now more accessible, more convenient, and streamlines work processes.
I can't believe we didn't build it like this until today! This is exactly how it has to look.
I would like to express my sincere appreciation for the professionalism and commitment demonstrated by each member of the team throughout this journey.
This week we completed an extraordinary Design Sprint workshop (a busy two days), hosted by UI Company. A workshop that brings to light a joint brainstorming of the business people, our excellent developers, and us, the product managers. Thank you to all those who took part in this exciting effort and opening shot.
We use AI wherever it can accelerate the work, open up more possibilities and improve the outcome – for example in research, exploration, generating variations, prototyping and repetitive tasks.
But AI does not make the decisions for us.
Understanding the problem, the users and the context, the business implications and product impact, setting direction, prioritizing, applying design judgment and reviewing the outcome all remain the responsibility of our team.
Our goal is not to make AI do more work. It is to use AI intelligently, so our team can invest more time in thinking, decision-making and solving the right problem.
By the hour – In most projects, we bill based on the hours actually performed. This is a fair and convenient format that allows the client maximum flexibility to change content and scope. To reduce the risk of losing control of the budget, we plan the contents in advance and issue a planning versus execution report once a week to give the client full control of the budget.
By deliverables (Fixed) – When the scope is well defined, a project can be priced in Fixes. In this case, we estimate the scope of the project as in the hourly method and add a 30% safety margin.
Retainer – You can work for a fixed monthly price. This is especially suitable in the following cases:
This of course depends on the type of project, the level of complexity of the product, the level of maturity of the client, etc. But we can give some representative numbers:
Our size gives us flexibility and allows us to start almost immediately after receiving a work order.
To keep the price down, in most projects we combine different levels of seniority. This way we also reduce the price but maintain a very high level.
A client who requests can meet and interview the project members in advance.
Even if the client did not screen or interview the candidates, we allow, if necessary, to replace project team members. Our methodologies and documentation methods allow this to be done very efficiently.
In the detailed design/implementation stage (especially if there is an established design system), there is no need to separate the professions and the same person can do both characterization and design, i.e. UX/UI.
At the concept stage in complex systems, separation is required.
